Kim Kardashian will be the new face of Beyond Meat company. Shares rose after the news.

Strong marketing and effective branding are essential for companies. It can also help their value development in the stock markets. Beyond Meat is also aware of this, as the company introduced successful celebrity, entrepreneur and influencer Kim Kardashian as the new face of its brand, which sparked a positive response in the markets. The company's shares rose 13 percent after the announcement. *

According to the official statement, Kim is to act as the new "chief taste counsellor". It's no secret that Kardashian likes to show off her well-stocked fridge in her social media photos and videos, which, with the number of followers she has, could mean a huge number of new potential clients for the company from among her fans. Kim said in a statement that she chose to work with the brand because its products benefit both people and the planet. She also promised fans that she would share her most popular products in newsletters.

 

It became famous for its rocket growth

 

Beyond Meat became famous for making burgers with plant-based ingredients, entering the market just as the world was grappling with the climate crisis and the need to reduce meat consumption. Because of its positive impact on the environment, it was even named company of the year in 2013 by the people at the Ethical Treatment of Animals.

 

After its stock market listing on May 2, 2019, the share price went from $25 per share to $239.71 in a relatively short period of time. *[i] The market capitalization at that time was over $12 billion and sales were growing.

 

Cooperation with fast food brands

 

The company also succeeded due to supply chain problems in the first wave of the pandemic after the restrictions that caused a shortage of meat in stores, so people replaced it with plant-based alternatives. In 2021, it started cooperation and became a supplier for the global fast food brand McDonald’s and later also KFC and Pizza Hut.

 

Interest declines, competition grows

 

However, in recent months, there have been problems with maintaining the earlier growth rate and drop in sales due to increased competition in the market and issues that have arisen regarding the attractiveness and medical harmlessness of the products. As a result, the company's shares have fallen by 80% in the last year, even below the limit for which they were traded during its initial public offering in 2019. * The company's market capitalization is around $1.6 billion.

 

As Kim is a successful entrepreneur and her name has become synonymous with success, which can be seen in the fact that her SKIMS brand has seen a rapid increase in valuation to $3.2 billion in early 2022, it is more than certain that her contribution in promoting the Beyond Meat brand will be key in restoring consumer confidence. However, Kim is not the only famous face to have linked her name with the manufacturer. She joins other sound names such as Snoop Dogg, Kevin Hart, Shay Mitchell and Liza Koshy.

[i] * Past performance is no guarantee of future results.

This text constitutes marketing communication. It is not any form of investment advice or investment research or an offer for any transactions in financial instrument. Its content does not take into consideration individual circumstances of the readers, their experience or financial situation. The past performance is not a guarantee or prediction of future results.

🍪 Cookies

We use cookies to store, access and process personal data to give you the best online experience. By clicking Accept Cookies you consent to storing all cookies and ensure best website performance. You can modify cookie preferences or withdraw consent by clicking Cookie Settings. To find out more about cookies and purposes, read our Cookie Policy and Privacy Notice.

Cookies settings


Cookie Control

What are cookies?

Cookies are small text files that enable us, and our service provides to uniquely identify your browser or device. Cookies normally work by assigning a unique number to your device and are stored on your browser by the websites that you visit as well as third-party service providers for those website. By the term cookies other technologies as SDKs, pixels and local storage are to be considered.


If Enabled

We may recognize you as a customer which enables customized services, content and advertising, services effectiveness and device recognition for enhanced security
We may improve your experience based on your previous session
We can keep track of your preferences and personalize services
We can improve the performance of Website.


If Disabled

We won't be able to remember your previous sessions, that won't allow us to tailor the website according to your preferences
Some features might not be available and user experience reduced without cookies


Strictly necessary means that essential functions of the Website can not be provided without using them. Because these cookies are essential for the properly working and secure of Website features and services, you cannot opt-out of using these technologies. You can still block them within your browser, but it might cause the disfunction of basic website features.

  • Setting privacy preferences
  • Secure log in
  • Secure connection during the usage of services
  • Filling forms

Analytics and performance tracking technologies to analyze how you use the Website.

  • Most viewed pages
  • Interaction with content
  • Error analysis
  • Testing and Measuring various design effectivity

The Website may use third-party advertising and marketing technologies.

  • Promote our services on other platforms and websites
  • Measure the effectiveness of our campaigns

Risk warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 92.59% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.