Gold's Summer Sale Continues: An Opportunity to Buy at a Good Price?

While gold futures reached an all-time high of more than USD 5,434 per troy ounce in March, the situation has changed significantly since then, with the king of precious metals losing more than a quarter of its value.* Gold has been in a bearish trend for some time now, and there are currently few signs that this direction will change in the near future. However, this certainly does not mean that gold no longer deserves a place in an investment portfolio. On the contrary.
It is only natural that investors are asking whether the current correction in the price of gold—which was trading above USD 4,000 per ounce on July 28, 2026—represents an attractive buying opportunity or merely the beginning of a deeper decline. It is important to remember that, besides serving as a safe-haven asset during periods of turbulence in the capital markets, gold is also an effective tool for portfolio diversification and a long-term investment that has historically delivered strong performance. Several factors support the scenario that the price of the king of precious metals could eventually reach USD 10,000 per ounce.[1]

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Chart: Gold futures price performance over the past five years. (Source: Investing.com) *

Central Bank Demand and Inflation Continue to Support Higher Gold Prices

Gold advocates—including myself—believe that the current price correction is only temporary because the macroeconomic factors that fueled the previous rally remain unchanged. What are these factors? Central banks continue to accumulate gold as an alternative to government bonds and fiat currencies. In the first quarter of 2026 alone, they added 244 tonnes to their reserves. Gold remains an effective hedge against currency-related risks. Another important factor is the heightened geopolitical uncertainty seen during the first half of the year, which has contributed to rising inflation expectations. The threat of inflation continues to encourage many investors to buy gold as a reliable store of value. Additional bullish drivers include growing government debt levels and the increasing cost of servicing that debt.

Gold Miners Continue to Perform Well

According to Bank of America, despite the correction in the price of gold itself, gold producers currently rank among the most profitable sectors in the U.S. market. Since 2020, their free cash flow has increased tenfold, average yields have reached 12%, and the ratio of long-term debt to equity has been cut in half. The world's largest gold producer is Newmont Corporation. Although its shares have experienced a modest pullback in recent months, both one-year and five-year performance remain firmly in positive territory.*

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Share price performance of Newmont Corporation over the past five years. (Source: Yahoo Finance) *

Outlook for Gold Prices

Personally, I believe that by the end of 2026 gold could reach another important milestone by surpassing USD 6,000 per ounce. This view is also supported by J.P. Morgan Global Research, which expects gold to climb to as much as USD 6,300 per ounce in 2027. Yahoo further forecasts that by the end of 2030, the price of the king of precious metals could range between USD 7,000 and USD 10,000 per ounce.[2]

What Comes Next?

Based on the factors outlined above, the current "summer sale" in gold prices may represent an attractive buying opportunity. This does not mean, however, that gold prices cannot continue to decline in the short term. Rather, it highlights the fact that waiting for the perfect entry point is rarely worthwhile. Even experienced investors and traders find it extremely difficult to identify the exact market bottom before prices reverse. The coming weeks and months will largely depend on central bank interest rate decisions, developments in the Middle East, inflation trends, and whether central banks continue adding gold to their reserves. From a long-term perspective, however, gold remains an excellent addition to a diversified investment portfolio with significant appreciation potential.[3]

* Past performance is not a reliable indicator of future results.

[1,2,3] Forward-looking statements are based on assumptions and current expectations that may prove to be inaccurate or on current economic conditions that may change. Such statements do not guarantee future performance and involve risks and uncertainties that are difficult to predict. Actual results may differ materially from those expressed or implied in any forward-looking statements.

Photo: Pixabay

Ovaj tekst predstavlja marketinšku komunikaciju. To nije nikakav oblik investicijskog savjetovanja ili investicijskog istraživanja ili ponuda za bilo kakve transakcije financijskim instrumentima. Njegov sadržaj ne uzima u obzir individualne okolnosti čitatelja, njihovo iskustvo ili financijsku situaciju. Prošla performansa nije jamstvo niti predviđanje budućih rezultata.

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